Tory Lanez is a well-renowned figure in the music industry. He is known for mixing rap and R&B and creating soulful music. Moreover, the artist is also an entrepreneur. He founded his record label management One Umbrella in 2014.
The media person has also won numerous awards over the years. He has won three Rap Recording of the year award at Juno Awards. Furthermore, the singer's hit song LUV also earned him a Grammy nomination.
However, Lanez's journey to stardom wasn't smooth. He didn't have any backup plans and went through many struggles to be where he is today. So, how did Tory Lanez become one of the industry's successful rappers; let's get to know in this biography.
Bleu Da Vinci Biography - Rapper And Actor
Early Life And Family
The hip-hop artist was born Daystar Shemuel Shua Peterson, on July 27, 1992, in Brampton, Ontario. He had a rough childhood growing up. Moreover, Tory Lanez's mother, Luella Peterson, had an untimely death when he was eleven years old.
After Luella's demise, Lanez's father, Sonstar Peterson, became an ordained minister and began traveling all over the states. He later remarried and settled in Atlanta, Georgia.
Tory Lanez's brother, HollywoodSOS, is also involved in the music industry. He recently released his album, Alexa, in August 2021.
Tory Lanez had a tough upbringing with the demise of his mother, Luella Peterson. Photo Source: Tory Lanez's Instagram.
The loss of his mom heavily impacted Tory. He began to create troubles which caused his family to send him to his cousin Dahir Abib. Moreover, the young rapper was then made to return to his grandmother, who later refused to take care of him.
As a result, Lanez had to fend for himself from the age of fifteen. However, the situation also made him stronger and determined to make a name for himself.
The singer was passionate about rapping from a young age. However, due to family matters, he had to hold his desire. Still, after becoming a sole guardian for himself, Lanez started rapping again. Later, he dropped out of Fletcher's Meadow Secondary School in tenth grade and focused on his music career.
Tory Lanez Net Worth And Career
Although he had no financial backing, the rapper strived to be one of the greatest hip-hop artists in the music world. He gained both fame and fortune on his journey. So, Tory Lanez's net worth of $2 million mainly comprises his earnings from his music career. It also includes his income from his tour, endorsements, merchandise, etc.
Tory Lanez has earned millions from album sales, merch sales and tour. Photo source: Tory Lanez's Instagram.
The rapper even claimed that his recent When It's Dark (E-NFT) album sold one million copies within a minute of its release on August 10, 2021. Each cds were priced at $1 and sold via the E-NFT platform and app. So, combining all his sources, there is no doubt that Tory has amassed a massive fortune.
Earnings From Music Career
Tory Lanez initially began rapping in underground events and competitions. He released his debut mixtape T.L 2 T.O. in 2009. Moreover, the rapper also began covering other artist's songs and uploading them on YouTube. Sean Kingston saw his cover of Lloyd Banks' Beamer, Benz, or Bentley. He then approached Tory and began mentoring him.
The musician subsequently released Just Landed, One Verse One Hearse, Playing For Keeps, Mr. 1 Verse Killah, etc., in 2010. He then signed a deal with Sean's Time is Money Entertainment in 2011. There, Tory released several mixtapes such as Mr. Peterson, Chixtape, Swavey, etc. Afterward, he moved on to become a solo artist.
The Canadian native's song The Mission listed him on Billboard's Twitter Emerging Charts in 2014. The same year, he launched his first tour, Lost Cause Tour, with a mixtape of the same name. Furthermore, the artist released his first EP, Cruel Intentions, on June 26, 2015. Its two singles, In For It and Acting Like was loved by audiences.
Lanez joined Benny Blanco's label Mad Love Records in July 2015. There, he tried exploring the R&B genre and wrote the song Say It. Moreover, the songwriter released his first studio album, I Told You, on August 19, 2016. It consists of fourteen tracks such among which, the single Luv was nominated for Best R&B Song at the 59th Annual Grammy Awards.
Since then, the R&B singer has released several albums. Some of their prices on Amazon are listed below:
| Album | Prices |
| Playboy | $8.99 (MP3 Album) |
| Daystar | $8.99 (MP3 Album) |
| Memories Don't Lie | $25.98 (Vinyl) |
| Chixtape 5 | $12.99 (Audio CD) |
| LoVe me NOw | $10.76 (Audio CD) |
Tory Lanez has collaborated with famous artists such as Kodak Black, DaBaby, Chris Brown, Lil Wayne, Tyga, Rich the Kid, etc. He has also written songs for Akon, Casey Veggies, August Alsina, T.I., Travis Scott, etc. Moreover, the rapper was speculated to be in a feud with Drake. However, the duo has collaborated to produce For Me and Smoking, so they must be on good terms now.
The record producer joined A$AP Ferg to launch The Level Up Tour. He performed in more than twenty cities of the USA. Furthermore, the hip-hop artist had a Runaway Tour in 2019 with Post Malone, Tyla Yaweh, Big Sean, etc. He also organized Social Distancing Tour and broadcasted it on his YouTube channel.
Thus, combining music sales and concert performances, Tory Lanez's net worth must have risen over the years.
Income From YouTube
Like other singers, Tory Lanez also runs a YouTube channel. It has 3.69 million subscribers and more than one billion total video views. Moreover, the rapper posts music videos, teasers, online concerts, lyric videos, etc. His videos are loved by his fans and receives more than a thousand likes on average.
According to Social Blade, Lanez's earnings from YouTube ranges between $12.2K- $195.8K monthly and $146.9K- $2.4M yearly. His daily estimated income is $408- $6.5K.
Thus, Tory Lanez's net worth is also benefitting from his YouTube channel.
Income From Merchandise
Alongside making a million album sales, Tory Lanez has created his own line of merchandise. His merch contains caps, hoodies, T-shirts, beanies, joggers, etc. Furthermore, all of his clothing items are inspired by his albums and songs. Hence, they depict the theme and lines of their album source.
There are many apparels available in the Tory Lanez Shop. Some of their prices are listed below:
| Product | Prices |
| Lady Dad Hat | $25 |
| More Than Interesting- Vintage Black Hoodie | $50 |
| Not For EveryBody White T-Shirt | $25 |
| Loner Black Fleece Joggers | $40 |
| Loner Beanie | $25 |
The producer's merch is sold out almost right after their release in the market. So, Tory Lanez's income is also benefitting from his merchandise.
Moreover, Tory founded the Canadian record label and management company, One Umbrella in 2014. The company began as a clothing company but was later turned into a record label.
There are currently several artists making music under the label. And as the founder, the Canadian artist must gain a certain amount from the profit gained by the label.
Tory Lanez Relationships And Children
As a famous figure in the music industry, many people are curious about Tory Lanez's dating life. From speculations to the rumors, the rapper has been linked to many women over the years. Moreover, Lanez was alleged to be dating Love & Hip Hop star, Kaylin Garcia. The latter is a Puerto Rican-Thai model who was previously dating another rapper, Joe Budden.
The supposed pair never officially confirmed their relationship in the media. But, they were often spotted and photographed together. Furthermore, Tory Lanez's rumored girlfriend, Kaylin Garcia, was involved in a feud with model Celina Powell in 2020. She is said to have attacked Powell on behalf of her boyfriend.
Tory Lanez often posts pictures of his son, Kai but his baby mama is notable absent. Photo Source: Tory Lanez's Instagram.
At present, the rumored couple seems to have fallen out. Moreover, the said duo are no longer following each other on Instagram. In addition, Tory Lanez's social media accounts don't indicate anything of his partners. So, he must be single as of August 2021.
The artist is a proud father of his baby son. Tory Lanez's son, Kai, was born in April 2017. However, there is no information about his baby mama. Moreover, he was even rumored to be dating rapper, Megan Thee Stallion.
Despite the mystery surrounding his personal life, Tory has been open about his professional achievements. We hope he finds more success in the coming days.
Trivia And Facts
- Tory Lanez has 10.8M Instagram followers.
- On July 13, 2020, he was arrested for shooting Megan Thee Stallion, but he denied the case.
- He often flexes diamond rings, gold bracelets, watches, and chains on his Instagram account.
